Freetown, Sierra Leone · Est. 2021

Elevating
West African
Hospitality

Afrimedica partners with hotels, resorts, and restaurants across Sierra Leone — delivering management excellence rooted in local culture and international standards.

Our Portfolio Discover More
4+
Years Active
7
Properties
350+
Staff Trained
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Who We Are

A new standard
for hospitality
in Sierra Leone

Afrimedica Hospitality Group is a premier hospitality management company headquartered in Freetown, Sierra Leone. We transform the guest experience across West Africa, bringing international best practices to local establishments without losing the warmth that defines Sierra Leonean culture.

Founded by Mohamad Yehya Moukaddem in 2021, the company draws on decades of global hospitality experience across Lebanon, the Gulf, and West Africa — offering full-spectrum management solutions to hotels and restaurants seeking lasting excellence.

Explore Our Services
Luxury hotel pool West Africa
2021
Founded
Luxury hotel exterior pool
Exceptional guest experiences
Fine dining restaurant
World-class dining
Hotel pool sea view
Curated amenities
What We Do

Full-Spectrum Management

From operations and F&B to branding and staff development — we manage every dimension of the hospitality experience.

Hotel Management

End-to-end operational management — from reservations and front office to housekeeping, maintenance, and financial oversight.

Restaurant Operations

Menu development, kitchen management, service training, and F&B strategy for restaurants seeking consistent quality and profitability.

Pre-Opening Consulting

Full pre-opening support: concept development, SOPs, staffing plans, supplier negotiations, and soft-launch management.

Staff Training & Development

Front-of-house excellence, leadership development, and service culture workshops tailored to the Sierra Leonean workforce.

Revenue Management

Dynamic pricing, channel management, and competitive benchmarking to maximize occupancy, ADR, and RevPAR.

Brand & Marketing

Positioning, identity, digital marketing, and PR — helping properties build recognition and loyalty in competitive markets.

Properties Managed

A Curated Portfolio
Across Sierra Leone

Proud partners of Sierra Leone's most respected hospitality establishments.

The Atlantic Freetown
★★★★
4-Star Hotel
Aberdeen, Freetown

The Atlantic Freetown

A landmark seafront property overlooking the Atlantic. Afrimedica managed full hotel operations, F&B outlets, and a complete service culture overhaul from 2021–2024.

87Rooms
3Restaurants
2021–2024Tenure
Sierra Palms Boutique Hotel
★★★
3-Star Hotel
Hill Station, Freetown

Sierra Palms Boutique Hotel

A boutique property in the cool hills above Freetown. Afrimedica led the repositioning strategy and new F&B concepts that tripled restaurant revenue.

44Rooms
2Outlets
2022–PresentTenure
Bay Crest Hotel Freetown
★★★★
4-Star Hotel
Lumley Beach, Freetown

Bay Crest Hotel & Suites

A modern 4-star property on the famous Lumley Beach strip. Afrimedica delivered full pre-opening management and operational oversight since its 2023 debut.

62Rooms
2Restaurants
2023–PresentTenure
Our Story

Built on Purpose,
Proven by Results

Afrimedica Hospitality Group was born from a conviction: that Sierra Leone's hospitality sector deserved world-class management expertise delivered with genuine local understanding.

Our founder arrived in Freetown with decades of experience across Lebanon, the Gulf, and West Africa — and recognized an underserved market hungry for structured, professional hospitality leadership.

2021

Incorporation & Launch

Incorporated in Freetown on 16 August 2021. First management contract signed within 60 days of incorporation.

2022

Portfolio Expansion

Secured management of Sierra Palms Boutique Hotel and launched a formal staff training academy, certifying 80+ professionals.

2023

Pre-Opening Excellence

Delivered full pre-opening management for Bay Crest Hotel & Suites on Lumley Beach — one of Freetown's most talked-about debuts.

2024

Restaurant Division

Launched a dedicated restaurant management division, taking on three standalone F&B clients across Freetown.

2025

Regional Expansion

First cross-border consulting engagement in Guinea-Conakry, marking the start of a West Africa-wide growth strategy.

West African sunset landscape
"Sierra Leone has everything it takes to become the hospitality jewel of West Africa."
What Drives Us

Our Core Principles

I

Excellence

We hold every touchpoint of the guest experience to the highest international standard — without exception.

II

Authenticity

Our philosophy celebrates local culture, cuisine, and character — never a pale imitation of Western templates.

III

Integrity

Transparent reporting, honest counsel, and clear accountability form the foundation of every client relationship.

IV

People First

We invest deeply in Sierra Leonean talent through structured training, mentorship, and career development.

Get in Touch

Let's Build Something Exceptional

Whether you own a hotel seeking a management partner, a restaurant in need of operational expertise, or an investor entering the Sierra Leone market — we'd love to hear from you.

53 Freetown-Lumley Road, Freetown, Sierra Leone
+232 XX XXX XXXX
info@afrimedica.com